« April 2008 | Main | July 2008 »

June 2008

June 03, 2008

Creative Accountants and Financial Storytelling

I've had some interesting responses when I introduce myself as a financial storyteller. The vast majority of these have been very favourable - I help organisations tell their story through numbers. Depending on the organisation, this can mean presenting what their business actually is to an external audience or informing Senior Management internally about what's going on.

So I was thrilled to see the latest CMA Marketing campaign which was launched last week. The new brand platform is "Creative Accountants" and I agree with David Fletcher who is the CMA Vice President, Public Affairs, when he explained "This is about people, not a criminal practice." I think the same can be said for storytelling. The full comments are contained in this article and I invite you to check them out.

As an alternative you can check our the new website, creativeaccountants.org. I applaud this campaign and the thinking behind it. Whether it's easier to say I am creative accountant or a financial storyteller I can't guess but either way we are on the same page.

CMA Advert

My Photo

About Stewart

  •  Subscribe in a reader

    Subscribe for email updates

    Based in Vancouver, BC, Stewart is a financial storyteller. He helps organisations tell their story through numbers.

    cell
    +1 604 617 0445

    email

    Photo Credit: Kris Krug

    Stewart also writes as Rightantler on The Indulgency Pattern

Twitter Updates

    follow me on Twitter

    Resources

    Recommended

    Advertising

    Google Search

    • Google

      WWW
      financialstoryteller.com

    Google Analytics (FS)