I've had some interesting responses when I introduce myself as a financial storyteller. The vast majority of these have been very favourable - I help organisations tell their story through numbers. Depending on the organisation, this can mean presenting what their business actually is to an external audience or informing Senior Management internally about what's going on.
So I was thrilled to see the latest CMA Marketing campaign which was launched last week. The new brand platform is "Creative Accountants" and I agree with David Fletcher who is the CMA Vice President, Public Affairs, when he explained "This is about people, not a criminal practice." I think the same can be said for storytelling. The full comments are contained in this article and I invite you to check them out.
As an alternative you can check our the new website, creativeaccountants.org. I applaud this campaign and the thinking behind it. Whether it's easier to say I am creative accountant or a financial storyteller I can't guess but either way we are on the same page.
