I've been on LinkedIn since
early 2004, when I started using it to connect with people in
Vancouver. At that time I was planning a reconnaissance trip to the
city, ahead of emigrating from the UK. LinkedIn put me in touch with
lots of good people and I went on to meet a bunch of them during my
visit. The contacts I made were very very helpful and a number have
become the closest of my Canadian Friends, since we arrived as
permanent residents in the summer of 2005.
My use of LinkedIn was
for the longest time unchanged. I believed that it was a numbers game
and the more connections you had the more likely you were to get a few
that were of value. Of course that statement 'of value' is the
interesting point. What does it mean? My general approach to networking
has always been to look for what I can offer my network, rather than
what I can take from it. What is 'of value' changes over time and
although LinkedIn was helpful in the building stages of my network,
especially in Vancouver - I had for a few months been rethinking my
approach.
My 'policy' so to speak was to be generous in who I
connected with, i.e. I didn't really mind if I knew them or not. Some I
had brief email discussions with, but generally I didn't. Apart from a
mass invite activity I did in 2004/2005 I've only actually invited
people recently that I'd met, so change was on the cards. As LinkedIn
added to their offering I started following a feed of my network's
activity. Increasingly this has become frustrating.
Most of the
updates etc I was reading came from people that quite honestly, I
didn't really know. Consequently they were of little interest. What
would be of interest would be a feed from people I did really know.
That feed I would like to read.
So without pretending I have some
highly intellectual plan I decided to reduce my LinkedIn network to
what I thought of as connections which I have some kind of connection
with. LinkedIn of course is a bit clunky when it comes to removing
contacts, but I've finally finished my first pass. Below are the
Before/After numbers:
Measure Before After Reduction
Connections 1,615 362 78%
2 Degrees away 489,100 126,800 74%
3 Degrees away 8,230,600 5,150,500 37%
Total contactable 8,721,300 5,277,700 29%
It's
interesting to note that the more extended the network, the less impact
this has had. Is this the right strategy going forward? Time will
tell, but for now it feels better and just maybe I can start looking at
my connections and taking more of interest in what they are all up to.
Note:
Due to the number of connections I removed, it's entirely possible I
deleted some that I meant to keep. If you are reading this and think
you are one of them, let me know!